User Experience Design
& Thought Leadership
20 years of best in class experience design articulating the business and consumer value to the product, design and engineering teams so they understand the intent behind the product releases.
Adoption of user experience design methodologies (including design systems and design thinking) with laser focus on the core customer - the end user.
Design Systems
A design systems is a single source of truth allowing cross functional team members to align on a shared vision. Having consistency across all touch points reduces risk and accelerates product releases with a high sense of confidence.
A design system is a suite of components and styles that when assembled do so with a strategic vision aligned to the core brand and users primary goals.
AI Assisted Discovery & Validation Research
Advanced techniques in discovery research and prototype validation for focus on the end users desires aligned to strategic business goals.
I use AI to quickly spot patterns in heatmaps, click paths, and test results, making it easier to catch usability issues and trends.
Recent projects
Sea Ray Luxury Boats
Boston Whaler Builder
Archimedes Design System:
A Unified Approach to Digital Design
Brunswick Corporation's Archimedes Design System (ADS) is a comprehensive design system designed to streamline and enhance the creation of digital experiences across the entire enterprise. By providing a consistent, scalable, and innovative framework, ADS accelerates development, reduces dependencies, and ultimately speeds up time-to-market.
The foundations of a Figma Design System are its core building blocks. These fundamental elements, such as typography, color palettes, spacing, and grid systems, are essential for maintaining visual harmony and brand identity across diverse projects and teams.
Featured projects
UNited Airlines
Walgreens
Design Thinking
A key element of design thinking is how to reframe a problem and look at this with a different perspective. This generates an "outside in" approach with laser user focus and encourages collaborative, multi-disciplinary teamwork embracing these attitudes.
Blog
Scuba Dive Videos
I pretty much live in the water. As a Marine Mammal and Shark diver at the Shedd Aquarium, I am lucky enough to be on the dive team for aquarium conservation. As a certified Dive Master and Tec. Diver I spend my time exploring the majestic shipwrecks of The Great Lakes. Please see some video footage of these haunting wrecks.